We would like to congratulate our newest board members, Rachel Moran and George Utrilla and welcome them to the team. Rachel is a former PCA employee, while George has been a member producer for over 10 years. We are excited for everything that Rachel and George will bring to PCA!
Producing video work for television is a daunting task. There’s creativity required, something that can’t be obtained with the hardest of labor. On top of the imaginative abilities, you need to be able to write, find actors, film and edit, to put it simply.
Tasked with making a short series, my co-intern Christine and I looked at each other like lost puppies. While we had both previously dabbled in short film production, this time it was for TV, rather than the eyes of friends or classmates.
The destination for our short series is none other than Petaluma Community Access, a non-profit that broadcasts the submissions of its community members.
Aiming for something a little different, we settled on an idea for a show titled “Looking for the Luma.” Fortunately the show is turning out just as ridiculous as it sounds. Ridiculous in a good way that is. Ridiculously creative, ridiculously fun and ridiculously wacky.
“Looking for the Luma” is a story of an investigative journalist on the hunt for the Luma. As legend goes, you can pet a dog, you can pet a cat, but you can’t pet a Luma. In this mini-series, a determined journalist is not looking to pet the Luma, rather to be the first to report on it and catch it on film.
While being the first to report on the Luma could save their local newspaper, for this journalist it’s personal. He’s had a vendetta since his father was killed, allegedly murdered by the infamous Luma.
Will they catch the Luma? Will it be brought to justice? Will we ever know what the Luma looks like? You must stay tuned to PCA to find out.
Putting a show together is buckets of fun. Being a producer for a video series is as easy obtaining PCA’s inexpensive producer membership. They can lend you the equipment, show you how to use it, and you can even edit your work in PCA’s office.
Anyone interested in this opportunity should take advantage of it! You can even have your work broadcasted on television. So if you’re interested, gather your friends and squeeze out every ounce of creativity you have making a program for television. As an outsider recently diving into the world of PCA, I can tell you first hand that it’s an invaluable resource.